Full disclosure; this brand belongs to my wife. She works as a behaviour analyst, specifically with children with autism. I wanted something colourful and energetic to match her vibe, and we came up with this fun ice cream motif. Not only is it fun to look at (boy, I could go for a waffle cone right now), but it also holds a deeper meaning.
The scoops of ice cream represent the wide variety of “flavours” that autism can present as. Each kid has their own goals and challenges, so their programs need to match that. One kid might need a scoop of chocolate, and another might need one of mint chip, with some cookie dough on top.